Presets

Presets have an unusual property among digital products: the buyer usually arrives already convinced. They have seen the result of the preset on your work, decided they want that look, and the only remaining question is the price. That means the link does almost all of the selling and a storefront is largely wasted on it.

The practical decisions are therefore about packaging rather than persuasion. Mobile and desktop sets bundle naturally, since most buyers want both and a bundle avoids a second decision. An install guide is worth including — support questions are the real cost of a low-priced product, and they eat the margin faster than a discount would. The same preset files can then sit inside a larger editing bundle without being re-exported.

What it will not do is create demand for the look. If nobody has asked how you edited something, there is nothing to sell yet, and a preset pack launched without that signal will sit.