Learn how to create and sell digital products

What should I make? Working out what you could sell before you commit to making it.

• 10 Boring Digital Products That People Actually Buy→The unglamorous end of the market: what each one is, who buys it, and why boring products are easier to sell than interesting ones.7 min read
• How to Find a Digital Product Idea→Stop brainstorming. The best first product is almost always already in your own work — here is how to find it and how to tell it apart from a hobby.7 min read

Will anyone actually buy this? Checking there is a buyer before you spend a month building.

• How to Validate a Digital Product Before You Build It→Three tests that cost almost nothing, what each one actually proves, and why asking people whether they would buy it tells you nothing.6 min read

How do I make the thing? Actually building the file, template, guide or course.

• Build This Product: A Budget Planner→Take one product from idea to first sale: what to build, who buys it, what to charge, and how to deliver it without building a store.Build This Product · 9 min read
• Build This Product: A Stock Photo Pack→Forty photographs, one buyer, one price. How to shoot a pack someone actually needs, what to charge for it, and why the brief matters more than the camera.Build This Product · 8 min read
• How to Create a Canva Template to Sell→What sells, how to build a pack that holds up when a stranger edits it, and the delivery detail that catches almost everyone out.6 min read
• How to Create a Notion Template to Sell→Notion templates sell on structure, not looks. How to build one that survives a stranger's mess, what to include, and why most of them get abandoned in week two.6 min read
• How to Create a Spreadsheet Template to Sell→Spreadsheets are the most underrated product on this list and the easiest to get wrong. Formulas that survive a stranger, and the tab nobody builds.6 min read
• How to Create an Ebook to Sell→Length, structure, cover and the sample chapter — how to write and package an ebook someone will pay for, and the formatting mistakes that get refunds.6 min read

What do I charge? Choosing a number, and knowing why it is that number.

• How to Price a Digital Product→Price against what it replaces, not what it cost you to make. How to pick a number you can defend in one sentence, and when to raise it.6 min read

How do I get customers? Getting the thing in front of people who will pay for it.

• How to Sell a PDF Online→The objection that kills document products is 'it's just a PDF'. How to price a document against its outcome, and the delivery details that stop refunds.5 min read
• How to Sell Digital Products Without Building a Website→You do not need a shop. You need one page that takes money, one way to deliver, and one place your buyer already is. Here is the smallest version that works.7 min read

How do they get it — and keep it theirs? Handing over the file, and controlling who else can open it.

• How to Deliver Digital Products After Someone Pays→The ten minutes after a payment decide whether you get a repeat buyer. What to send, what to say, and the three failures that produce refund requests.6 min read
• How to Stop Customers Sharing Your Download Link→You cannot stop a file being copied. What you can control is who gets access, for how long, and what happens when a link travels — here is how to choose.6 min read

How do I sell more? Turning one product into a second, a third and a business.

• How to Turn One Digital Product Into a Product Business→The second product is easier than the first and the third is easier still. Four ways to derive it, what actually compounds, and when to stop adding more.6 min read