Food creators
Sell the recipe collection and the shopping list that goes with it.
Recipe developers, food bloggers and cooking creators.
What you can sell
- Recipe collections
- Meal plans
- Shopping lists
- Technique videos
- Baking guides
- Seasonal menus
How you would use Unlockable
- 1
Bundle twenty recipes with a consolidated shopping list as one collection.
- 2
Sell a single technique video for the thing people keep asking about.
- 3
Sell a seasonal menu pack and expire it when the season turns.
- 4
Share the link in a story, a newsletter or a group chat.
Why it works for food creators
Recipes are the most freely available content on the internet, which makes them a poor thing to sell and an excellent thing to advertise with. The product is not the recipe; it is the organisation around it — a week of meals planned, quantities consolidated, one shopping list instead of six, and nothing left over that you will not use.
That is a collection, and it prices like one. Twenty recipes with a shopping list is a different object from twenty individual recipes, and it is the version people will pay for because it removes the planning rather than the cooking. Seasonal menus sell the same way and can be expired when the season turns, so the same recipes sell again next year without looking like leftovers.
What it will not do is compete with free. Anyone unwilling to pay for convenience will find the same recipes elsewhere, and that is a large share of the audience. This works on the people who value the hour you saved them.
~50 million
Example products and pricing
Illustrations, not a rate card — you set your own prices, in USD, GBP or EUR.
£10
20 recipes + shopping list
collection
£5
Sourdough technique video
single file
£8
Christmas menu pack
expires
What these sell for: Recipe collections with a shopping list are £8–£12. A technique video alone is £5, because it is convenience rather than a plan.
On a sale the buyer covers the privacy & security fee, and card processing comes out of our share — so a £10 price pays you £8. See the full split.
How you share it
One link, posted wherever this audience already is. You send it yourself — we do not connect to these accounts or post on your behalf.
Start with the ones that matter for food creators
- TikTok
Everywhere else
- TikTok
- X
- Telegram
- Discord
- Bluesky
- YouTube
Food creators questions
Recipes are free everywhere — why would anyone pay?
They pay for the convenience: the collection organised, the quantities worked out and a consolidated shopping list. That is the product, not the recipe itself.
Can I sell a seasonal menu and then sell it again next year?
Yes. Use an expiring link for the season and republish it when the season returns.
Can I include videos with the recipes?
Yes. Upload the videos and the PDF together as a collection at one price.
Start with one piece of content
Upload it, set a price, share the link. No monthly fee, no membership, nothing to pay until something sells.