Recipes
Sell the collection and the shopping list, not a single recipe.
Recipe developers and food creators.
What you can sell
- Recipe collections
- Meal plans
- Shopping lists
- Technique videos
- Seasonal menus
- Baking guides
How you would use Unlockable
- 1
Bundle the recipes with a consolidated shopping list.
- 2
Sell a seasonal menu and expire it when the season turns.
- 3
Sell a single technique video for the thing people ask about.
Why it works for recipes
Recipes are the most commoditised content on the internet, so selling the recipe is a losing position. What is not commoditised is the planning: a week of meals worked out, quantities consolidated into one shopping list, and nothing bought that goes unused. That is the hour you are actually saving somebody, and it is what people pay for.
Packaging follows from that. Twenty recipes with a consolidated list is a different product from twenty recipes, and it prices like one. Seasonal menus sell the same recipes again the following year, and expiring them when the season turns means nothing sits there looking out of date. A single technique video can be sold separately for the thing people keep asking about.
It will not convert someone who is happy to plan their own meals, and that is a large part of any audience. This works on the people who value the hour more than the money.
~50 million
Example products and pricing
Illustrations, not a rate card — you set your own prices, in USD, GBP or EUR.
£10
20 recipes + shopping list
£5
Technique video
£8
Seasonal menu pack
What these sell for: £10 for twenty recipes with a list, £5 for a technique video. Seasonal packs are £8 because they return next year.
On a sale the buyer covers the privacy & security fee, and card processing comes out of our share — so a £10 price pays you £8. See the full split.
How you share it
One link, posted wherever this audience already is. You send it yourself — we do not connect to these accounts or post on your behalf.
Start with the ones that matter for recipes
- TikTok
Everywhere else
- TikTok
- X
- Telegram
- Discord
- Bluesky
- YouTube
Recipes questions
Why would anyone pay for recipes?
For the organisation and the shopping list, not the instructions. A collection arranged into a week of meals with one consolidated list is a different product from a free recipe.
Can I sell a seasonal menu?
Yes, and expiring the link at the end of the season is both honest and a reason to buy now.
Can I include technique videos?
Yes. Upload them with the recipes as one collection, or sell the technique on its own for people who only want that.
Start with one piece of content
Upload it, set a price, share the link. No monthly fee, no membership, nothing to pay until something sells.