Beauty creators
Sell the full tutorial and the exact product list.
Makeup artists and beauty content creators.
What you can sell
- Full tutorials
- Product lists
- Technique breakdowns
- Look books
- Brush guides
- Routine plans
How you would use Unlockable
- 1
Sell the long-form tutorial as a link when the short version is free.
- 2
Bundle the tutorial with the exact product list and shade matches.
- 3
Price a single technique breakdown as an impulse buy.
- 4
Share it in a story or a DM after a question about the look.
Why it works for beauty creators
Beauty content has one of the clearest buying signals in any niche: the comments. People ask what you used, which shade, which brush, in what order — and the answer is almost always given away in text, where it is incomplete and unsearchable.
Turning that answer into a product is straightforward. The long-form tutorial with the exact product list and shade matches is a collection at one price; a single technique breakdown at a lower one is the entry point. The free short clip keeps doing the demonstrating, and the comment section keeps generating the demand, which means the marketing is already happening.
It will not replace brand partnerships, and some audiences will object to paying for something they expect free. The material that sells is the detail — the specifics that are tedious to write out and genuinely useful to have.
~70%
Example products and pricing
Illustrations, not a rate card — you set your own prices, in USD, GBP or EUR.
£8
Full tutorial + product list
collection
£4
One technique breakdown
single file
£12
Bridal look book
collection
What these sell for: Tutorials with a full product list are £8–£12; a single technique breakdown is £4. The specifics are what justify the upper end.
On a sale the buyer covers the privacy & security fee, and card processing comes out of our share — so a £8 price pays you £6.40. See the full split.
How you share it
One link, posted wherever this audience already is. You send it yourself — we do not connect to these accounts or post on your behalf.
Start with the ones that matter for beauty creators
- TikTok
- YouTube
- DM
Everywhere else
- TikTok
- X
- Telegram
- Discord
- Bluesky
- YouTube
Beauty creators questions
How do I avoid giving away the tutorial for free?
Keep the short version free as the advert and sell the long-form version with the full product list. The free clip demonstrates the value; the paid one is the detail people actually asked for.
Can I sell the product list on its own?
Yes, though it usually works better bundled with the tutorial, since the tutorial is what people came for.
Where do buyers come from?
Usually the comments. When someone asks what you used, that is the moment to send the link.
Start with one piece of content
Upload it, set a price, share the link. No monthly fee, no membership, nothing to pay until something sells.