Workout plans

Sell a training plan as a bundle of videos, a PDF and a schedule.

Trainers and fitness creators.

The Unlockable app showing several priced links with Copy Link and Share actions
Priced links, ready to send

What you can sell

How you would use Unlockable

  1. 1

    Bundle the videos, the PDF and the schedule into one collection.

  2. 2

    Sell a single form tutorial as a cheap entry product.

  3. 3

    Add a voice note with a personal welcome.

Why it works for workout plans

A training plan is the clearest example of packaging changing price. One workout video is nearly worthless because thousands are free; the same information arranged into a structured programme with progression, a schedule and a nutrition document is worth five times as much, because it removes the decisions the buyer would otherwise have to make every week.

That makes the collection the product and the individual video the entry point. Videos, the plan PDF and the schedule unlock together at one price, which is the shape a buyer wants anyway. A form-check tutorial at a low price can then exist separately for people who only want that. A voice note adds a personal welcome, which is the closest thing to coaching that a download can carry.

What it cannot do is correct anyone’s technique. Selling a plan as though it supervises the buyer is how trainers end up with unhappy customers, and a disclaimer is not a formality here — it is the honest boundary of what a document can do.

~70%

of creator income comes from brand deals rather than from the audience directly. Goldman Sachs Research, April 2023.

Example products and pricing

Illustrations, not a rate card — you set your own prices, in USD, GBP or EUR.

£9

7-day plan + videos

£25

12-week programme

£5

Form check tutorial

What these sell for: £9 for a short plan, £25 for a full programme. The price tracks the length of the commitment, not the file count.

On a sale the buyer covers the privacy & security fee, and card processing comes out of our share — so a £9 price pays you £7.20. See the full split.

How you share it

One link, posted wherever this audience already is. You send it yourself — we do not connect to these accounts or post on your behalf.

Start with the ones that matter for workout plans

  • Instagram
  • TikTok
  • WhatsApp
  • YouTube

Everywhere else

  • Instagram
  • TikTok
  • X
  • WhatsApp
  • Telegram
  • Discord
  • Bluesky
  • YouTube
  • Facebook
  • Email
The buyer's view: the price, the privacy and security fee, the total, and the payment options
What your buyer sees — no account needed

Workout plans questions

Can I sell videos and a PDF as one purchase?

Yes. That is the natural shape of a programme — one collection, one price, everything unlocks together.

Do buyers keep access?

A link can be set never to expire, so access continues. If you are selling a fixed-length challenge, expiring the link suits that better.

Can I personalise it?

You can add a voice note that plays before purchase, which is the closest thing to a personal welcome at scale. Genuinely bespoke plans still need a conversation.

Start with one piece of content

Upload it, set a price, share the link. No monthly fee, no membership, nothing to pay until something sells.

Related guides

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