Code and starter kits

Sell boilerplates, components and tooling with the documentation that makes them usable.

Developers shipping reusable code as products rather than as side projects.

The Unlockable app showing several priced links with Copy Link and Share actions
Priced links, ready to send

What you package

How you would deliver it

  1. 1

    Ship the repository with the documentation that makes it run on the first attempt.

  2. 2

    State the licence plainly — personal or commercial — and sell them separately if they differ.

  3. 3

    Deliver updates behind the same link so a purchase includes the next version.

  4. 4

    Cap a launch price for a founding cohort, which software buyers already expect.

Why it works for code and starter kits

Developer buyers are the most value-literate audience on this site. They will not pay for code they could write, and they will pay quickly for code that saves them a weekend — which means the commercial value sits in the assembly rather than the source. A starter kit that runs on the first attempt, with the environment documented and the deployment written down, sells repeatedly; the same repository without those does not sell at all.

A paid link has one structural advantage over a marketplace here: a file can be replaced. Buyers of developer tooling expect to receive updates, and delivering v2 behind the same link keeps past buyers current without a second transaction. That makes this a viable channel for something that would otherwise need a package registry and its own release infrastructure.

What it does not provide is discovery. There is no search surface, no review system, no ranking to benefit from. This works for developers who already publish — writing, open-source work, a presence where other developers are — because the link converts an existing audience rather than creating one, and developers decide quickly once they are looking.

Example products and pricing

Illustrations, not a rate card — you set your own prices, in USD, GBP or EUR.

£49

Production SaaS starter kit

collection

£29

Documented component library

collection

£149

Commercial licence, single project

licence

What these sell for: £29–£49 for a documented starter kit, £149+ for a commercial licence. Buyers pay for the assembly, not the source.

On a sale the buyer covers the privacy & security fee, and card processing comes out of our share — so a £49 price pays you £39.20. See the full split.

How you share it

One link, posted wherever this audience already is. You send it yourself — we do not connect to these accounts or post on your behalf.

Start with the ones that matter for code and starter kits

  • GitHub
  • X
  • Discord
  • LinkedIn
  • Email

Everywhere else

  • Instagram
  • TikTok
  • X
  • WhatsApp
  • Telegram
  • Discord
  • Bluesky
  • YouTube
  • Facebook
  • Email
The buyer's view: the price, the privacy and security fee, the total, and the payment options
What your buyer sees — no account needed

Code and starter kits questions

Free open-source alternatives exist. Why pay?

For the assembly. Open-source starters are usually a weekend away from running — dependencies to reconcile, environment configuration to work out, deployment undocumented. What is being sold is the version that boots on the first attempt with the setup written down, and developers price their own weekend accurately.

How should updates work?

Deliver them behind the same link. Replacing the archive means everyone who bought v1 receives v2 without a new transaction, which is the clearest advantage a paid link has over a marketplace that treats each version as a separate product. State the update policy up front, because "lifetime updates" and "as shipped" are both fine promises but different products.

Do I need to spell out the licence?

Yes, especially for anything that ends up in a commercial product. Personal and commercial licences at different prices is a normal structure, and it is easy to run as two separate links. Ambiguity about what a buyer may ship is the most reliable way to generate a dispute after the sale.

Start with one piece of content

Upload it, set a price, share the link. No monthly fee, no membership, nothing to pay until something sells.

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